Virgin Mobile Upside Down?
But it could also be Sir Richard who has the last laugh. He’s used the Virgin moniker since the 1970s for his record label (long since sold to EMI), cola drinks and even an airline. Last year when he sold Virgin Mobile to NTL: Telewest for nearly £1 billion he generated the largest return on his investment. So he should be all smiles… and would be except for that on going spat with Sky TV, and troubles with Virgin Trains and Virgin Atlantic. Hey Richard, maybe it’s time to lose the virginity already!
Branson’s pickle: Why has Virgin Mobile fallen from grace? [The Independent]