Facebook Users Up 89% Over Last Year; Demographic Shift
![](data:image/svg+xml;charset=utf-8,<svg height="436" width="560" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
Comscore has reported some interesting stats on Facebook, shedding light on the site’s growth after opening up last September and their demographics. Over the past year (May ’06 – May ’07), Facebook saw an 89% increase in unique visitors to the site at 26,649,000 uniques, with a 143% increase in page views at 15.8 billion. The site’s stickiness has increased and then tapered off at about 190 minutes per average user.
The site has also seen a demographic shift toward teens and post grads as it moves out of the college crowd. Maybe that’s the reason Robert Scoble is getting so many friends requests.
![](data:image/svg+xml;charset=utf-8,<svg height="313" width="474" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
![](data:image/svg+xml;charset=utf-8,<svg height="362" width="426" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
![](data:image/svg+xml;charset=utf-8,<svg height="221" width="352" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
![](data:image/svg+xml;charset=utf-8,<svg height="105" width="187" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
![](data:image/svg+xml;charset=utf-8,<svg height="98" width="187" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
![](data:image/svg+xml;charset=utf-8,<svg height="125" width="187" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
