Hispanics Audience Built for Mobile Advertising
Hispanic cell phone users, says M:Metrics, also skew much younger than the average user, notably among the coveted 18-34 age group, which actually comprises more than 51.5 percent of the total Hispanic mobile population. In comparison, the 18-34 age group only accounts for 31 percent of the entire U.S. mobile population. Possibly for this reason Hispanic users show a higher propensity than average to play games, with 35 percent playing mobile games in March, and this pattern shows users engaged in other mobile activities, notably ringtone purchases, photo messaging and even trading of mobile video.
M:METRICS: HISPANICS A YOUNG, DIVERSE AUDIENCE BUILT FOR MOBILE ADVERTISING