Timex TX: Takes a Licking, Doesn't Look Like a $9.99 Drug Store Watch
This is really a great move for Timex. Citizen and Seiko are leading the charge in creating high-end watches for folks who might not actually think of buying a high-end watch and, in fact, most watch sales are in the high-end anyway. The days of crappy quartz watches are over simply because people don’t wear watches anymore. The only way to stay afloat is offer aesthetics and features over price.