Yandex, the Russian juggernaut of a search engine that is thought to be considering an IPO for up to $1.5 billion, has partnered with VKontakte, which is the largest social network in Russia. How big? The so-called Facebook-clone accounts for more than half of web traffic in the CIS region.
Under the arrangement, the public-facing elements of VKontakte user profiles will show up in Yandex… → Read More
Yandex, the Russian juggernaut of a search engine that is thought to be considering an IPO for up to $1.5 billion, has partnered with VKontakte, which is the largest social network in Russia. How big? The so-called Facebook-clone accounts for more than half of web traffic in the CIS region.
Under the arrangement, the public-facing elements of VKontakte user profiles will show up in Yandex… → Read More
Russian social network Vkontakte.ru, notoriously heavily ‘inspired’ by Facebook‘s design, business model and features, is plotting an international roll-out according to daily business newspaper Vedomosti (Google translation).
The report mentions that the company has recently acquired the domain name vk.com for an undisclosed amount and plans to use it to brand and market Vkontakte.ru in 12… → Read More
comScore has aggregated some data based on its World Metrix audience measurement service and put together a study on social networking worldwide. Surprisingly, it appears that the Russians are more engaged with social networking than the rest of the planet (or the biggest slackers at the office, depends on how you look at it). The study found visitors in Russia to spend 6.6 hours and viewing 1,307… → Read More
A year ago we modeled out the true value of various social networks based on the idea that users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those in lower value online advertising markets. Facebook had recently become the largest worldwide social network in terms of users, but based on our model MySpace was still by far the… → Read More
Is MySpace worth $3 billion, or $20 billion? It depends on how you value a user. It’s time to start comparing the big global social networks on something other than unique visitors and page views. I believe an effective way to value a particular user is based on the average Internet advertising spend per person in the country they live in. The higher the spend, the more value the social… → Read More
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