ViTrue

  • Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M

    Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M

    On the heels of Google buying Wildfire and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant that owns USA Today and other properties, is buying BLiNQ Media. The price for the Facebook advertising software and service is up to $92 million over a period of three to four years, with a quarter of… Read More

  • Oracle Acquires Social Marketer Involver As Enterprise Giants Buy Rather Than Build For Tomorrow

    Oracle Acquires Social Marketer Involver As Enterprise Giants Buy Rather Than Build For Tomorrow

    Old world online marketers must build, buy, or die, and Oracle has made its choice. Oracle just agreed to acquire Involver, only a month after the giant bought its competing social marketing platform Vitrue. Involver will be rolled into Oracle Cloud marketing suite, and the deal is expected to close over the summer (Update: though the purchase price may have been quite low). Oracle has been… Read More

  • Facebook Chips Away At Marketing Providers By Adding Native Page Admin Roles and Scheduled Posts

    Facebook Chips Away At Marketing Providers By Adding Native Page Admin Roles and Scheduled Posts

    What once you had to use or pay for outside software to do, Facebook now offers for free. Facebook today rolled out Page administrator permissions and post scheduling. The two critical marketing features were previously only available in third-party Page management products like Buddy Media and Vitrue, which are fetching big acquisition prices in part because of these service. Roles let a… Read More

  • Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million

    Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million

    TechCrunch has discovered and confirmed that software giant Oracle has bought social marketing platform Vitrue for $300 million. [Update: A press release has confirmed the buy at an undisclosed price, though we know it to be $300 million.] As if Oracle didn’t offer enough products and services already, the acquisition will give it a strong Facebook marketing platform to offer its… Read More

  • Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns

    Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns

    Kevin Systrom, the CEO of Instagram, earlier this week spelled out a few ways that Instragram might, one day, make revenue through marketing and advertising around its photo-taking, filtering and sharing service, which now has 27 million registered users. But for now, another company is using some of the big buzz around the mobile startup for its own business gain: Vitrue has launched an… Read More

  • Vitrue Updates Social Media Management Platform For Brands With Deeper Analytics And More

    Vitrue Updates Social Media Management Platform For Brands With Deeper Analytics And More

    Vitrue, a social media marketing company, is rolling out version 3.0 of its social media management platform for brands. New features include localization and enhanced analytics and metrics within one dashboard interface. As we’ve written in the past, Vitrue’s SaaS platform allows brands and marketing agencies to
    communicate with fans and consumers across Facebook, YouTube and… Read More

  • Why Even Ron Conway Couldn’t Persuade Me To Move To Silicon Valley

    Why Even Ron Conway Couldn’t Persuade Me To Move To Silicon Valley

    Editor’s note: Reggie Bradford is the CEO of Vitrue, a social media marketing platform based in Atlanta. Do serious tech companies still need to be based in Silicon Valley? There seems to be an endless debate about this among founders everywhere. My own startup, Vitrue, turns 5 this week. That’s forever in startup years, and it’s got me to thinking about my friend Ron Conway. Read More

  • Vitrue Raises $17 Million For To Help Brands Manage Social Media

    Vitrue Raises $17 Million For To Help Brands Manage Social Media

    Vitrue, a social media marketing company, has raised $17 million in Series C financing led by Scale Venture Partners and Advent Venture Partners with existing investors General Catalyst Partners, Comcast Interactive, and Dace Ventures participating in the round. This brings Vitrue’s total funding to $32 million. In conjunction with the announcement, former Facebook Vice President of… Read More

  • Vitrue Is Minting Money By Taming Millions Of Fans For Big Brands

    Vitrue Is Minting Money By Taming Millions Of Fans For Big Brands

    What do Harley Davidson, Mentos, Dick’s Sporting Goods, Crocs, Eddie Bauer, Maybelline, Denver Broncos, University of Texas Athletic Department, and Purina all have in common? They’re brands that have signed up with Vitrue, a social media marketing company — just in the last quarter. Perhaps not surprisingly, it was their best quarter ever in terms of revenue and… Read More

  • ViTrue: User Generated Ad Video Gets New Investors

    ViTrue: User Generated Ad Video Gets New Investors

    User-generated video sharing site ViTrue, Inc. has come some reputable new investors, including Ron Conway, one of the original investors in Google, often called the “Godfather of Silicon Valley.” Last month, the company announced a major Series “A” round of funding from Comcast Interactive Capital and Turner Broadcasting – although they could only say it’s… Read More