Visible Measures

  • Visible Measures Launches Fabric, A Self-Serve Ad-Buying Platform For Content Marketers

    Visible Measures Launches Fabric, A Self-Serve Ad-Buying Platform For Content Marketers

    Ad company Visible Measures is launching a new ad-buying platform called Fabric, which the company says is “the first of its kind to focus on native experiences” and other ads that consumers “opt in” to. Fabric is a demand side platform, which basically means that it allows advertisers to manage their data and buying on ad exchanges. Founder and CEO Brian Shin said… Read More

  • Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures

    Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures

    If you’re watching the Super Bowl today, some of those brand new ads may feel awfully familiar — a growing number of them are being released online ahead of time, either in their entirety or as a partial teaser. A spokesperson for video advertising and analytics company Visible Measures, told me that his team looked at every Super Bowl campaign since 2010 and found that more and… Read More

  • Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform

    Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform

    Video analytics and advertising company Visible Measures just announced that it has raised $21.5 million in new funding. Founder and CEO Brian Shin describes the company was a combination of Google Analytics and Google AdSense for video. When it started in 2005, the Visible Measures was focused on analytics, then the company launched its Viewable Media ad platform last year. Viewable Media… Read More

  • Steve Jobs’ Stanford Commencement Address Was Watched 8 Million Times Yesterday

    Steve Jobs’ Stanford Commencement Address Was Watched 8 Million Times Yesterday

    Wow. In the wake of the sad news of Apple co-founder Steve Jobs’ passing, the videos featuring his inspiring speeches and presentations have seen jaw-dropping amount of views. One of Jobs’ most famous and more recent speeches, the commencement speech at Stanford University in 2005 averaged 2,000 daily views in September. Yesterday, the speech saw over 8 million views, according… Read More

  • Online Video Measurement Platform Visible Measures Raises $13M

    Online Video Measurement Platform Visible Measures Raises $13M

    Visible Measures, a third-party online media measurement solution for advertisers and publishers, is announcing $13 million round of funding, led by DAGVentures with participation from new strategic partner Advance Publications (owners of Cond√© Nast), General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. To date, Visible Measures has raised over $45 million in total funding. Read More

  • Visible Measures Raises $7.7 Million For Online Video Engagement Solution

    Visible Measures, a third-party online media measurement solution for advertisers and publishers, has secured $7.7 million in an open-ended financing round, according to an SEC filing. We’ve learned that the round was led by DAG Ventures, with participation from Northgate Capital and General Catalyst Partners. The newest round brings the company’s total funding to $37 million. Read More

  • Visible Measures Launches Video Ad Network, Hires Industry Vet To Run It

    Visible Measures, the third-party media measurement firm for online video advertisers and publishers, today debuted a new video ad network dubbed Viewable Media, and separately announced that it has hired video advertising industry veteran Steven T.A. Carter to become general manager of the new business unit. Viewable Media enables advertisers to purchase user-initiated views in social… Read More

  • Lady Gaga's Viral Videos Pass One Billion Views

    Lady Gaga's Viral Videos Pass One Billion Views

    Soulja Boy’s Crank Dat might be the most-watched viral video of all time, with a collective 722 million views, but Lady Gaga just became the first artist to surpass one billion online video views across her three most popular videos: Poker Face (375 million views), Bad Romance (360 million views), and Just Dance (273 million views). Not far behind are the two trailers for the Twilight… Read More

  • Visible Measures Launches New Application For Online Video Performance


    Viral video tracking and measurement firm Visible Measures is launching a new product today to show the weekly trending online videos on the web. Visible Measures will provide brand advertisers, agencies, and movie studios with a benchmark to understand the effectiveness of online video campaigns. Visible Measures lets both ad agencies and big video publishing sites on the Web track… Read More

  • The Top Ten Viral Videos Of 2009 (Are Mostly Music Videos)

    In an age of user-generated content, the most viral videos are not made by the users, just passed around by them. Below you will find a list of the top ten viral videos of 2009, as tracked by Visible Measures, which counts not only plays on YouTube but also video shared across social networks like MySpace as well as MTV networks and Viacom. The list of the most watched internet videos 2009… Read More

  • A Peek At The 100 Million Views Club: You Won't Be Invited Any Time Soon

    So I got up this morning, fired up Techmeme to see what was happening in tech and on top was this blog post from online video tracking company Visible Measures featuring a home-brew list of the 18 most watched viral videos of all time. It’s important to note that the video measurement startup didn’t simply analyze which videos got this total number of views on the 150+ video… Read More

  • Visible Measures Now Tracking Videos At MySpace

    Video tracking startup Visible Measures signed up MySpace as a customer to measure more deeply how consumers are watching and spreading videos from the site. MySpace is the Web’s No. 2 video site, although it is still only one tenth the size of YouTube in terms of videos streamed. Visible Measures, which raised $10 million in March in a series C funding, also counts Viacom and MTV… Read More

  • Visible Measures Raises $10 Million Series C Funding To Track Online Videos

    Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. Visible Measures lets both ad agencies and big… Read More

  • Bush Shoe-Dodging Video Already Watched More Than 5 Million Times On YouTube.

    The video of a man throwing his shoes at President George W. Bush during a press conference in Baghdad on Saturday is sure to live on in infamy for many reasons: the sheer brazenness of the act, the incredible lack of adequate security surrounding the President of the United States (a journalist had to take the shoe tosser down), and the sad commentary on the President’s standing in… Read More

  • Visible Measures Lands Metrics Deal With MTV

    Visible Measures, a Web video metrics company, announced today that it has closed a deal with MTV Networks that will see all of MTVN’s 340 destination video sites deploy Visible Measures’ metrics technology. The technology measures both viewer engagement (how many times a video is watched all the way through, at what part do viewers tend to drop off, what thumbnails result in the… Read More

  • Visible Measures Raises $13.5 Million B Round; Releases Software To Track Video Engagement

    Video is one of the biggest opportunities on the Web, but it is also one of the biggest black holes. Just because someone hits play on a Web video doesn’t mean they watch it all the way to the end. Boston-based startup Visible Measures is going to try to rectify that with new audience behavior measurement software it will be launching at this week’s DEMO conference. The… Read More