Visible Measures, a third-party online media measurement solution for advertisers and publishers, has secured $7.7 million in an open-ended financing round, according to an SEC filing. We’ve learned that the round was led by DAG Ventures, with participation from Northgate Capital and General Catalyst Partners. The newest round brings the company’s total funding to $37 million. → Read More
Visible Measures, the third-party media measurement firm for online video advertisers and publishers, today debuted a new video ad network dubbed Viewable Media, and separately announced that it has hired video advertising industry veteran Steven T.A. Carter to become general manager of the new business unit.
Viewable Media enables advertisers to purchase user-initiated views in social video… → Read More
Soulja Boy’s Crank Dat might be the most-watched viral video of all time, with a collective 722 million views, but Lady Gaga just became the first artist to surpass one billion online video views across her three most popular videos: Poker Face (375 million views), Bad Romance (360 million views), and Just Dance (273 million views). Not far behind are the two trailers for the Twilight Saga… → Read More
Viral video tracking and measurement firm Visible Measures is launching a new product today to show the weekly trending online videos on the web. Visible Measures will provide brand advertisers, agencies, and movie studios with a benchmark to understand the effectiveness of online video campaigns.
Visible Measures lets both ad agencies and big video publishing sites on the Web track viewership… → Read More
So I got up this morning, fired up Techmeme to see what was happening in tech and on top was this blog post from online video tracking company Visible Measures featuring a home-brew list of the 18 most watched viral videos of all time.
It’s important to note that the video measurement startup didn’t simply analyze which videos got this total number of views on the 150+ video sharing sites it… → Read More
Video tracking startup Visible Measures signed up MySpace as a customer to measure more deeply how consumers are watching and spreading videos from the site. MySpace is the Web’s No. 2 video site, although it is still only one tenth the size of YouTube in terms of videos streamed. Visible Measures, which raised $10 million in March in a series C funding, also counts Viacom and MTV Networks as… → Read More
Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008.
Visible Measures lets both ad agencies and big video… → Read More
Visible Measures, a Web video metrics company, announced today that it has closed a deal with MTV Networks that will see all of MTVN’s 340 destination video sites deploy Visible Measures’ metrics technology. The technology measures both viewer engagement (how many times a video is watched all the way through, at what part do viewers tend to drop off, what thumbnails result in the most plays) and… → Read More
Video is one of the biggest opportunities on the Web, but it is also one of the biggest black holes. Just because someone hits play on a Web video doesn’t mean they watch it all the way to the end. Boston-based startup Visible Measures is going to try to rectify that with new audience behavior measurement software it will be launching at this week’s DEMO conference. The data-collection… → Read More