Visible Measures Lands Metrics Deal With MTV

Visible Measures

Visible Measures, a Web video metrics company, announced today that it has closed a deal with MTV Networks that will see all of MTVN’s 340 destination video sites deploy Visible Measures’ metrics technology.  The technology measures both viewer engagement (how many times a video is watched all the way through, at what part do viewers tend to drop off, what thumbnails result in the most plays) and video virality (how the it spreads across the Web and where else it is being watched).

The multi-year deal will see MTVN use the Visible Measures technology to build end-to-end online video performance metrics that will help MTVN better understand who is watching videos on its service and how to better exploit those users for advertising revenue.

Visible Measures’ technology will be deployed on all the major MTVN destinations including, MTV, VH1, CMT, Spike TV, and TV Land, to name a few.