user acquisition

  • Fundable Acquires LaunchRock To Combine Crowdfunding And User Acquisition

    Fundable Acquires LaunchRock To Combine Crowdfunding And User Acquisition

    Fundable, an equity crowdfunding platform for businesses (including startups), just announced that it has acquired LaunchRock. LaunchRock, as the name implies, was initially focused on helping startups create launch pages to acquire users, though it eventually expanded its product to cover other aspects of finding and building a relationship with users. Both Will Schroter (founder and CEO… Read More

  • Mobile User Acquisition Network Appia Raises $4.5M More

    Mobile User Acquisition Network Appia Raises $4.5M More

    Appia, which operates a mobile ad network focused on user acquisition, has raised $4.5 million in new funding led by North Atlantic Capital. That might not seem like a big round for a company that has already raised $30 million in funding, but a spokesperson insisted that Appia isn’t raising money because it needed more cash. Instead, they said it’s an “opportunistic”… Read More

  • Crackdown On Download Bots Meant Installs For Top iOS Apps Took A Dive In March

    Crackdown On Download Bots Meant Installs For Top iOS Apps Took A Dive In March

    Downloads for the top 200 free apps in the U.S. iTunes app store took a 30 percent dive in March, according to Fiksu, a Charles River Ventures-backed company that helps mobile developers find users cheaply. The culprit? Two things. One is that we’re just coming out of the very lucrative holiday season, when downloads spike and people get new phones that they’re eager to… Read More