WiOffer, a new mobile app platform which aims to connect TV viewers directly with advertisers, is now available in the iOS App Store and will begin running its first WiO TV commercials starting today. The app is something of a competitor to Shazam, which also offers a “listening” technology that can identify the TV commercial that’s currently airing, allowing the viewer to then interact with the… → Read More
Apple’s making commercials again, but this time they’re really really good. If you’re not sold on picking up an iPhone 5 yet, these ads first spotted by Macstories will probably get you stoked. → Read More
What do you do when your viral growth starts to taper off? Advertise! That strategy has seemingly been working well for the Google Chrome web browser (now with a quarter of worldwide browser market share), so Google may as well give it a shot with Google+.
Google has released a trio of new TV commercials promoting its fledging social network, featuring Hangouts with celebrities like the Muppets… → Read More
Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp.
The two satellite networks together give Google ads a combined reach of 30 million homes, which is starting to become meaningful. Google puts software on the… → Read More
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