search advertising

  • Ad Optimization Startup Boost Media Raises $19M More

    Ad Optimization Startup Boost Media Raises $19M More

    Boost Media announced earlier today that it has raised $19 million in Series C funding. The company allows advertisers to find the best version of their search ad — it tests variants created by a network of freelance copywriters and designers, identifies the versions with the most clicks or highest conversion rates, then promotes them in a broader campaign. Read More

  • Criteo Buys AdQuantic, A Startup That Applies Quantum Physics To Search Marketing

    Criteo Buys AdQuantic, A Startup That Applies Quantum Physics To Search Marketing

    We have discovered that Criteo, the French ad tech company that raised $250 million in an IPO on NASDAQ last October, has quietly made an acquisition. It’s bought AdQuantic, another ad tech startup from France co-founded by two doctors of statistical physics, which has developed a bid management tool for search marketing based on game theory, quantum physics and related mathematical models. Read More

  • Marin Software Raises $30M, Aims (Eventually) For IPO

    Marin Software Raises $30M, Aims (Eventually) For IPO

    Marin Software, a company that helps advertisers manage large online ad campaigns, has raised $30 million in a new round of funding. Founded in 2006, Marin initially offered tools to manage search advertising campaigns, but it has expanded into display, mobile, and social media campaigns, and the company now bills itself as “the world’s leading online advertising management… Read More

  • Are We At An Inflection Point For Mobile Search?

    Are We At An Inflection Point For Mobile Search?

    New data from search marketing platform Efficient Frontier and Ben Schachter, a stock analyst at the Macquarie Group, indicates that mobile search advertising is at an important inflection point and may be ready to take off next year. Mobile search currently accounts for about 6 percent of the search advertising dollars in the U.S. as represented by Efficient Frontier’s clients. And that… Read More