Marin Software, a company that helps advertisers manage large online ad campaigns, has raised $30 million in a new round of funding.
Founded in 2006, Marin initially offered tools to manage search advertising campaigns, but it has expanded into display, mobile, and social media campaigns, and the company now bills itself as “the world’s leading online advertising management platform.” Marin… → Read More
New data from search marketing platform Efficient Frontier and Ben Schachter, a stock analyst at the Macquarie Group, indicates that mobile search advertising is at an important inflection point and may be ready to take off next year. Mobile search currently accounts for about 6 percent of the search advertising dollars in the U.S. as represented by Efficient Frontier’s clients. And that is up… → Read More
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