January 10th, 2012

Badgeville Proves Gamification Is Here To Stay, As Recyclebank & Others Buy In

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Badgeville is convinced that 2012 is going to be a big year for gamification and that the startup can help your company take advantage of all the elements of gaming that make us tick (and click), whether they be leaderboards, badges, leveling up, experience points, or any of that good stuff. That was the motivation behind the company’s launch at Disrupt San Francisco in 2010, where Badgeville won→ Read More

June 14th, 2011

Could Efficiency 2.0 Eclipse Solar? CEO Tom Scarmellino Thinks So (TCTV)

The founder of Efficiency 2.0, Tom Scarmellino, sat down with TechCrunchTV this week to talk about how his company motivates consumers to curb their power-hogging behavior at home, and what kind of impact that makes from an environmental perspective.

A New York City cleantech company, Efficiency 2.0 runs loyalty rewards programs on behalf of its clients, big electric companies that are legally… → Read More

February 1st, 2011

Recyclebank's CEO Jonathan Hsu On New Site, Rewarding Green Behavior Beyond The Bin

Recyclebank — a loyalty rewards program that encourages people to lower the environmental impact of their lifestyles, for example, by recycling more and tossing less — introduced a redesigned website and mobile apps, and began offering new services to customers and partners on Monday.

Chief executive of Recyclebank, Jonathan Hsu, said some of the new features he’s excited about, include… → Read More

November 5th, 2010

RecycleBank CEO: We Will IPO In 2013 (TCTV)

About one month into his role as RecycleBank’s new CEO, Jonathan Hsu is rattling off some ambitious numbers: An IPO by 2013, plans to grow his staff from 150 to over a thousand by 2012, and to reach nine-figures in annual revenues in that same year. That’s a herculean task for any company but especially one that plays in the labor and capital intensive world of recycling.

And yet, sitting in his… → Read More