January 12th, 2011

The Most Amazing Press Release Ever Written

I know we have been at odds in the past PR Industry, but today you have redeemed yourself, fully and entirely, for eternity. Mitch Delaplane, you are a god among PR professionals, you and your 483 words of pure awesomeness had me at ”The title alone grabs you and demands that it be read.  Then there’s this quote that completely takes things to an entirely new level.” Indeed. → Read More

January 6th, 2009

Microsoft's oddly worded presser trumpeting record Xbox 360 sales

Breaking news: Microsoft sold a number of Xbox 360s in 2008. Good for Redmond. → Read More

March 19th, 2008

Geek Squad to observe a moment of silence for Arthur C. Clarke tonight

[photopress:2008_03_19T105500Z_01_NOOTR_RTRIDSP_2_SCIENCE_CLARKE_DEATH_DC_1.jpg,full,center] You read the headline right. How they’re related, with the exception of geek culture, I’m not sure. But apparently this is happening. 1917 – 2008 Yesterday, the worlds of science and science fiction lost one of their true visionaries, the inestimable Arthur C. Clarke, author of seminal works… → Read More