We are seeing a lot of activity in the world of advertising technology — from funding rounds to new product launches — but it’s not all good news, and inevitably consolidation is coming, too: Peer39, an adtech provider based in New York and Israel, is getting bought by offline and online ad management and ad distribution company DG. The price: $15.5 million — roughly about half of what Peer39… → Read More
Back in the day, and by that I mean six months ago, a ‘Pivot’ was simply known as ‘a change in strategic directions’. Call it what you may today, Peer39 made one of these eighteen months ago, and hasn’t looked back.
Their team deduced that display advertising was not going to go away, but that at the same time, privacy concerns will raise the levels of scrutiny over traditional cookie-based… → Read More
Semantic ad technology provider Peer39 is announcing the closing of its Series C round to the tune of $10.5M, pushing the total amount of funding raised to over $22M. The round was led by Israeli VC Evergreen Venture Partners and was joined by the company’s existing investors Canaan Partners, Dawntreader Ventures, Silicon Valley Bank, and JP Morgan.
Since taking an in-depth look at Peer39 nearly… → Read More
No venture capitalist’s week is complete without seeing a company in the semantic space holding steadfast to the assertion that its pre-money Round A valuation is a steal at $50 million. The situation wouldn’t be totally absurd if it were not for the facts that these technologies are mostly half-baked, or far from becoming a deployable product. And they are most definitely leaps and… → Read More
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