Nir Eyal

  • How To Build Habits In A Multi-Device World

    How To Build Habits In A Multi-Device World

    Editor’s Note: This excerpt is authored by Nir Eyal and appears in Michal Levin’s new book, Designing Multi-Device Experiences. Nir Eyal is also the author of Hooked: A Guide to Building Habit Forming Products and blogs at NirAndFar.com.  Allow me to take liberties with a philosophical question reworked for our digital age. If an app fails in the App Store and no one is around… Read More

  • How To Cope with Your Insane Jealousy Of The WhatsApp Deal

    How To Cope with Your Insane Jealousy Of The WhatsApp Deal

    Wednesday was my birthday. It should have been a great day. Then I heard the news. WhatsApp had been purchased by Facebook for $19 billion. When I read about the deal I blurted out the words, "Holy Crap!" so loudly that a stranger nearby gave me a disapproving look. Read More

  • Why Fads Fade: The Inevitable Death Of Flappy Bird

    Why Fads Fade: The Inevitable Death Of Flappy Bird

    On February 8, 2014, an app called Flappy Bird held the coveted No. 1 spot in the Apple App Store. The app’s 29-year-old creator, Dong Nguyen, reported earning $50,000 a day from the game. Then, the Vietnamese developer sent a shocking message. Read More

  • You’d Be Surprised By What Really Motivates Users

    You’d Be Surprised By What Really Motivates Users

    Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head scratching. Tech-watchers asked if the world really needed another Q&A service. Skeptics questioned how it would compete with existing solutions and pointed to the rocky history of previous products like Mahalo Answers, Formspring, and… Read More

  • Why Behavior Change Apps Fail To Change Behavior

    Why Behavior Change Apps Fail To Change Behavior

    Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The beggar is a PhD. As part of a French study, researchers wanted to know if they could change how much money people gave to a total stranger using just a few specially encoded words. They discovered a… Read More

  • The Curse Of The Network Effect

    The Curse Of The Network Effect

    Editor's Note: Nir Eyal writes about the intersection of psychology, technology, and business for Dashboard.io and on his blog NirAndFar.com. Ethan Stock lived the Silicon Valley dream. He had recently sold his company to eBay and emanated the tanned skin and relaxed composure you'd expect of someone who just cashed a big corporate check. But as we sat across from one another in a Palo Alto… Read More

  • Temptation

    Temptation

    How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity. But pleasure is just half the story. Temptation is more than just the promise of reward. Recent advances in neuroscience allow us to peer into the brain, providing a greater understanding of what makes us want. Read More

  • Are Viral Loops Or Viral ‘Oops’ Driving Your App’s Growth?

    Are Viral Loops Or Viral ‘Oops’ Driving Your App’s Growth?

    Editor’s Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. Follow him @nireyal. Recently, MessageMe announced it had grown to 1 million users in a little over a week’s time. The revelation captured the attention of envious app makers throughout Silicon Valley, all of whom are searching for the secrets of customer acquisition like… Read More

  • This Will Be The Last Article You Read

    This Will Be The Last Article You Read

    Editor’s Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. I research and write about seductive technology and yet I struggle to resist its temptations. Much of my work is written for entrepreneurs and designers looking for ways to boost user engagement with their products. The rest of my writing is intended to increase awareness of the… Read More

  • Tech Is Making Meetings Worse, It’s Time For Digital Hat Racks

    Tech Is Making Meetings Worse, It’s Time For Digital Hat Racks

    Editor’s Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. The first thing Don Draper does when he gets to his office is give his busty secretary a suggestive wink. The second thing he does is take off his fedora. Finally, depending on the severity of the previous night, he completes his morning routine with a stiff drink. Read More