Do you target kids with cheap ads or more expensive adults? Nanigans has just raised a $5.85 million “Series A.1″ from Avalon Ventures to build SaaS technology that predicts which audiences earn advertisers more money. With revenue up 6x in 18 months, Nanigans hopes to keep up with Facebook’s progress by pouring its funding into R&D. It’s already discovered a surprising trick to supercharging… → Read More
Early numbers for Facebook’s Sponsored Results, the ads launched last week that run alongside Facebook searches, could be an encouraging sign that Facebook’s strategy of building new ways of advertising to its users is working.
Nanigans, one of the Facebook performance-based marketers selling against the new unit, says that click-through rates on the ads so far have been about 23 times higher… → Read More
Yahoo has been losing a lot of steam to Facebook in the advertising game, and now it’s lost one of its execs to it, too. Nanigans, the Facebook advertising company, is today announcing the appointment of a new COO, Marc Grabowski, a nine-year veteran of Yahoo and one of the first to depart after Marissa Mayer took over the CEO job.
The move is an interesting one, given that Yahoo has put a lot… → Read More