To say that things move quickly in the mobile space is putting it rather mildly, but an infographic from mobile ad exchange Mobclix aims to highlight what goes down every 60 seconds.
In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.
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Mobile ad exchange Mobclix is releasing a survey this morning which examines the usage of the Verizon iPhone vs. the AT&T iPhone in the U.S. The Verizon iPhone was released to the public over a month ago, and according to Mobclix’s data, larger metropolitan cities have higher Verizon iPhone usage.
The top cities with the highest Verizon iPhone usage across the Mobclix exchange include San Francisco, Los Angeles, Seattle, Chicago, New York City and Boston. Of course, it’s well known that AT&T has more reception problems in more densely populated cities (i.e. San Francisco). → Read More
Recently acquired mobile ad exchange Mobclix is releasing its 2010 report, which takes a look at the top trend in the mobile advertising space. 2010 has been a big year for mobile advertising companies and startups, with the Google-AdMob deal approved, Apple’s Quattro buy and iAds launch, Millennial’s fast growth and more. Unsurprisingly, the trend that tops Mobclix’s report is the platform war between Apple and Google over the iPhone versus Android. Mobclix says that impressions on Android phones via Mobclix’s platform grew by 420 percent over the past year whereas iPhone impressions grew by 347 percent for the same 12 month period.
Another interesting trend highlighted by the report is that real-time bidding for mobile ad space is becoming more widely adopted by publishers and developers as the optimal way to fill space. Mobclix says that real time bidding inventory is expected to make up 10% – 15% of total ad buys for 2011. In fact, 50% of all targeted online ad display platforms will be powered through real time platforms by 2015. → Read More
Another one bites the dust. Mobile ad exchange Mobclix has been acquired by London-based mobile marketing agency Velti, we’ve heard from a source with knowledge of the transaction. We originally reported the rumors of a Mobclix deal last week. While terms of the deal have not been disclosed, we hear the size of the acquisition is north of $50 million. UPDATE: We’ve confirmed the acquisition with Mobclix; here is the release.
Mobclix’s exchange allows app developers to sign up with their ad inventory and ad networks, like Millennial Media and Jumptap, bid for the spots based on age, gender, location, and other factors. The ads being served change automatically, based on which ad network is bidding the highest to reach the users of that particular app. → Read More
We’ve heard from multiple sources that mobile ad exchange Mobclix, which launched at TechCrunch50 in 2008, is in late-stage talks to be acquired. According to our sources, investment bank Allen & Co. is brokering the deal and the buyer is a public company. We’ve contacted Mobclix co-founder Krishna Subramanian who wouldn’t comment on whether his company will be acquired.
Mobclix’s exchange allows app developers to sign up with their ad inventory and ad networks, like Millennial Media and Jumptap, bid for the spots based on age, gender, location, and other factors. The ads being served change automatically, based on which ad network is bidding the highest to reach the users of that particular app. The startup also lets advertisers buy across a variety of apps based on demographic, geo-targeting, and behavioral characteristics. And Mobclix offers analytics via a recent acquisition of Heartbeat. → Read More
Mobile ad exchange network operator Mobclix has published its monthly infographic based on its analytics platform and advertising impressions served by the startup. While July’s report focused on iPad app, August’s infographic addresses ad impressions, CTRs and more in the network.
According to Mobclix, impressions on the Android platform have grown 45% in the last 3 months and 420 percent since the launch of the platform. This growth seems to be in line with mobile ad network Millennial Media’s reports on Android growth. Of course, Mobclix didn’t reveal the growth of iPhone impressions, which surely grew at as a fast rate as well. → Read More
Exclusive – Mobile ad exchange network operator Mobclix is kicking off a monthly series of infographics based on its analytics platform and advertising impressions served by the startup.
In particular, Mobclix will use the infographics to highlight trends and other findings about a variety of platforms, including Apple’s iOS (iPhone and iPad), Android and Windows Mobile 7.
The stats used for the infographics come from the total number of iPad ads served by Mobclix, which currently translates to some 300 million monthly impressions according to the company. → Read More
Editor’s note: The following guest post is by Krishna Subramanian, co-founder of mobile ad exchange Mobclix.
Mobile search is still one of the big unclaimed prizes on the mobile web. Everyone from Google and Yahoo to Apple is going after it, but Microsoft’s Bing may stealthily become the king of the castle by aggressively promoting Bing through mobile apps. Let’s look at each player’s mobile search strategy.
During the Apple keynote in April, Steve Jobs announced the new iPhone 4.0, iAd and a few other features even he didn’t seem too excited about. Out of the many mediocre features, Mr. Jobs happened to squeeze in a declaration that, “ On mobile, search hasn’t happened. People aren’t searching on their phones.” During the keynote at WWDC this month, Mr. Jobs declared that iPhone 4 users would have the opportunity to select their search engine from among Google, Yahoo, and Bing. Out of the three, Bing got a special endorsement from Mr. Jobs.
Is Mr. Jobs trying to blindside the other players in this space by making them think he is not concerned about search? I’m sure all of the search traffic he is sending to Google is driving him nuts. Meanwhile, Google has happily—and quite beautifully—optimized their search results page on the iPhone to make it extremely convenient for local searches by incorporating phone numbers, maps and more within the Safari window. → Read More
With iPad app frenzy in full force, the App Store is growing by the minute as iPad apps are being approved. Early this morning, Mobile ad exchange Mobclix tallied the number of apps and the breakdown between paid and free apps in the store. According to Mobclix, there are a total of 3,122 iPad apps in the store (keep in mind, these numbers could have changed slightly in the past few hours). As of Thursday evening, there were 2300 iPad apps available for download.
Currently, 80 percent of iPad apps in the store are paid apps, coming in at 2523 apps total. Only 599 of the apps are free, representing 20 percent of all apps. In terms of overall app numbers, games still rule; 942 of the 3,000 plus apps are games, with 804 of these apps being paid apps and 138 being free. Unsurprisingly, most of the 154 book apps available for the iPad are paid apps. Mobclix says the average price of apps is $4.99; and it will run you $12,572.78 to buy all the apps in the store. → Read More
Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network Mobclix has been steadily working to strengthen its products and offerings. The startup just acquired iPhone app sales analytics software Heartbeat and announced a deal to offer Nielsen’s ad targeting data into its ad exchange to enhance ad targeting. Today, Mobclix is officially launching one of the first SDKs for iPad advertising.
Apple’s new tablet device, which will be delivered to consumers in a few weeks, poses a tremendous opportunity for advertising. The size of the tablet not only allows for larger ad sixes but ads can also be more engaging and media rich, with the possibility of incorporating video and other interactive features. And these means more revenue for advertisers and developers. → Read More
Mobile ad network Mobclix has made its first acquisition. The startup is buying up Heartbeat, a cloud-based SaaS that helps iPhone app developers manage and access sales data, crash reporting, ongoing hourly usage stats, reviews and rankings. The acquisition price was not disclosed.
Mobclix bought Heartbeat from app developer Enormego, which launched the software in January 2009. So far Heartbeat has tracked $25 million in paid application downloads with over 3,500 applications using the platform (55 percent of which are paid apps). Heartbeat’s offerings will be folded into Mobclix’s platform to offer Heartbeat’s software to both Android and iPhone app developers. Heartbeat’s sales analytics will be integrated with Mobclix ad revenue data to allows developers to have a visualization of all aspects of an application’s revenue including ad monetization, in-app purchase and paid models. While Heartbeat’s current service only caters to the iPhone app market, its technology will be adapted to serve Android apps as well. → Read More
Between the presents, family time and the eggnog, iPhone users will be hitting their device for competitive entertainment, says gaming community platform PlayHaven and mobile ad exchange Mobclix. According to data released today, the two companies predict that iPhone game usage is likely to set record in the week between Christmas and New Year’s Day, called a “Game Rush,” with usage 28 times greater than the same weekly period last year.
PlayHaven says as the number of games on the App Store increases (there are currently more than 15,000 games available), consumers can turn to their iPhone for entertainment vs. consoles. PlayHaven also predicted that in the coming year, discovery of games and applications is increasingly going to originate outside the App Store. By the end of 2010, PlayHaven’s founder and CEO, Raymond Lau, said up to 25 percent of iPhone app purchases may originate at some location other than iTunes or the App Store as companies like PlayHaven seek to capitalize on the increasing complexity of app discovery in a universe of more than 125,000 titles. → Read More
In the budding world of mobile advertising, whoever can control the app developers and gain access to the ad inventory on their apps will eventually win the game. Keep that in mind as you try to understand the very strange acquisition of AdWhirl by AdMob.
You see, AdMob is perhaps the largest independent mobile ad network and AdWhirl is a fast growing mobile ad exchange which allows mobile app developers to switch from AdMob to other competing mobile ad networks such as Quattro, VideoEgg, or Mobclix. Although it launched only last April, AdWhirl was quickly becoming the preferred advertising interface for many developers because they could still serve AdMob ads through it, but not be tied to AdMob if a better deal came along.
AdMob didn’t really like this so it threatened to stop supporting AdWhirl’s “mediation layer” and basically pull out of it altogether. That plan didn’t go over too well with the app developers AdMob needs to keep happy, so it quickly reversed itself and decided to delay its decision to withdraw from AdWhirl. Since it couldn’t take its toys and go home, it did the next best thing. It bought AdWhirl. Problem solved.
Except that now, who is going to trust AdMob to maintain AdWhirl as a neutral exchange rather than use it to funnel more of its own ads to developers? Or worse, to track all of the ad impression data of its competitors to improve its own ad products? → Read More
iPhone app developers who choose to go the free route typically try to make money by placing ads in their apps. But now there are so many mobile ad networks competing to serve those ads that iPhone app analytics startup Mobclix is creating a mobile ad network exchange. App developers sign up with their ad inventory and ad networks bid for the spots based on age, gender, location, and other factors. The ads being served change automatically, based on which ad network is bidding the highest to reach the users of that particular app.
Mobclix wants to provide one dashboard for app developers to track and monetize their apps. It also lets advertisers buy across a variety of apps based on demographic, geo-targeting, and behavioral characteristics. The idea is to aggregate both apps and advertising to reach scale. → Read More
Want to drill down to see how different iPhone apps are doing? You can click around iTunes and collect your own data, or you can visit the Application Ranking section of Mobclix and see the breakdown of iPhone apps in each category. Paid apps still outnumber free apps. Of the 3,420 apps in the iTunes App Store, a full 2,604 (76 percent) are paid, and only 816 are free. (About the same ratio since the App Store launched). Games dominate (31 percent of all apps), followed by utilities (15 percent) and entertainment apps (12 percent).
Within each category, you can sort apps by rank, price, rating, or release date. And if you click on a specific app, you will get a chart showing its rank over time—something you can’t see in iTunes. For instance, Tap Tap Revenge is maintaining its early strength, and is currently ranked No. 8. The No. 1 free app is Air Sharing (which turns your iPhone into a wireless hard drive) shot up quickly in the rankings after its launch on September 8. In contrast, the No. 1 paid app, PocketGuitar (which turns your iPhone into a digital guitar) launched on August 26 and worked its way up more gradually in the overall rankings to its current No. 40 spot. → Read More
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