As Facebook continues to build out the App Center and its overall business as a platform for third parties, it’s also tightening up how payment policies work within it. In one of its latest moves, the company has changed how it pays out to PayPal accounts for new (not existing) developers who select that option. Specifically, Facebook now requires extra levels of authentication for new developers… → Read More
Editor’s note: Peter Vogel is co-founder and CEO of Plink, an online-to-offline loyalty program that rewards members for dining and shopping at their favorite national restaurants and offline stores.
Startups face an ever-changing series of challenges. Luckily for us, we don’t have to reinvent the wheel every time we face a new problem. There are lots of companies out there that we can… → Read More
So Facebook’s IPO was a disaster. Or maybe it wasn’t. Yes, it was an utter fiasco. No, wait: “The debacle was not the IPO but all the whining by speculators who didn’t make money.” Nope, it was “the flop of the decade“, the worst first week of any IPO in years. Au contraire: “What we have here is an investment banker acting ethically. And the whole financial press is atwitter about it.” Nuh-uh… → Read More
Only about 5% Facebook gamers pay to play freemium games. If Facebook could up this percentage, it and its third-party app developers could make a lot more money. That’s the idea behind a new promotion Facebook announced today where those who’ve never bought Facebook Credits virtual currency before will be offered $4 in free Credits when they buy $1. This gets users to set up their credit card… → Read More
In Facebook’s early days the company planned a national beer pong tournament, but then cancelled it out of fear it would promote underage drinking. Tomorrow, that dream will be revived in a new way when social video and ecommerce company Milyoni streams The World Series of Beer Pong through its Facebook app. For 50 Facebook Credits/$5 PayPal pre-sale or 70/$7 once the games begin, viewers can… → Read More
Hi children of the world, I actually don’t have 5000 Facebook Credits to give to each of you. I’m sorry about that, I wish I did. But before you get upset, let me explain.
A few years ago, back when I was at VentureBeat, I wrote a post about an early version of Credits that Facebook had been testing out. It wasn’t the virtual currency payment system that you use in FarmVille today, it was… → Read More
Now that Facebook will require all games on the social network to use Facebook Credits, it is adding new features to encourage players to spend money on virtual goods. At the Inside Social Apps conference a couple days ago, Facebook announced new features to help grease the wheels of its budding virtual economy. One of these features is “frictionless micropayments,” or instant credits, which… → Read More
Add one more piece of evidence to all of those rumors about an impending launch of a Facebook virtual currency at the upcoming f8 conference in late April. Facebook recently applied for a trademark for its virtual currency platform, which is aptly named Facebook Credits.
Included in the application is a drawing of the new Facebook payment platform logo (embedded above, although it could still… → Read More
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