Context Optional, a SaaS offering that allows users to build, monitor and manage brand presence on Facebook, has acquired Unwrap, the developer of Buzzeo, a platform for Facebook application creation. Terms of the deal were not disclosed.
Buzzeo allows companies to easily create apps that engage Facebook users though e-commerce, including virtual goods and gifts. Buzzeo will remain a standalone… → Read More
Context Optional, a SaaS offering that allows users to build, monitor and manage brand presence on Facebook, is launching a customized application for retailers. The Facebook focused marketing suite aims to help retailers engage with users both on brand pages and the stream.
The suite’s offerings include the ability to create and publish coupons on a Facebook Page and in the stream, and to… → Read More
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