Context Optional Acquires Facebook App Development Platform Buzzeo

Context Optional, a SaaS offering that allows users to build, monitor and manage brand presence on Facebook, has acquired Unwrap, the developer of Buzzeo, a platform for Facebook application creation. Terms of the deal were not disclosed.

Buzzeo allows companies to easily create apps that engage Facebook users though e-commerce, including virtual goods and gifts. Buzzeo will remain a standalone product and will continue to be offered to customers free of charge. A number of high profile brands are using Buzzeo, including Ben & Jerry’s and Gold’s Gym.

Buzzeo’s platform will be complimentary to Context Optional’s customized application for retailers, which aims to help retailers engage with users both on brand pages and the stream. The suite’s offerings include the ability to create and publish coupons on a Facebook Page and in the stream, and to launch interactive product catalogs to a Facebook Page and in the stream where users can comment and share the item. The suite also allows retailers to target and customize messages to fans based on their location, publish images, video and links to the stream with built-in tracking and engage fans with interactive polls in the stream. And of course, Buzzeo will be included in Conext Optional’s Social Marketing Solution.