At this point, I think it’s pretty clear what Facebook’s strategy for this whole Burson-Marsteller caught-with-their-pants-down situation is going to be: say as little as possible and move on. And it will work.
Like it or not, Facebook is too integrated into the fabric of the web now for everyone to just walk away. As has been proven time and time again, people will get really angry with them for… → Read More
It’s pretty rare for a story to be one part sad, one part fascinating, and twenty parts sleazy. Luckily, Facebook and Burson-Marsteller have just handed exactly that to us on a silver platter.
As you’ve undoubtedly seen by now, last night The Daily Beast’s Dan Lyons’ broke the story wide open about how the social network hired the PR firm to plant negative stories about rival Google in the… → Read More
Facebook secretly hired a PR firm to plant negative stories about Google, says Dan Lyons in a jaw dropping story at the Daily Beast.
For the past few days, a mystery has been unfolding in Silicon Valley. Somebody, it seems, hired Burson-Marsteller, a top public-relations firm, to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people’s… → Read More