In Marc Benioff’s book, Trailblazer, he tells the tale of how Steve Jobs planted the seeds of the idea that would become the first enterprise app store, and how Benioff eventually paid Jobs back
When we think of enterprise SaaS companies today, just about every startup in the space aspires to be a platform. That means they want people using their stack of services to build entirely new applic
The Salesforce AppExchange turned ten years old today and it represents quite a milestone for enterprise software development. In fact, the app store concept that Salesforce developed pre-dated Apple
Salesforce.com is launching the capability for customers to install a private version of<a target="_blank" href="https://appexchange.salesforce.com/"> AppExchange</a>, the company's app marketplace.
You can bet what would have happened if Salesforce.com had not focused on becoming more of a platform company than a CRM provider. It would have faced a market with more modern CRM vendors, putting it
Salesforce will announce the launch of a new service called Salesforce for Google Adwords on Tuesday. The new product will be available to Salesforce customers on AppExchange, which launched earlier t