Adknowledge, which bills itself as the operator of the world’s largest privately held Internet advertising network, has acquired AdParlor, a Facebook Ads management platform that manages over one billion impressions per day on Facebook. Financial terms of the deal were not disclosed.
AdParlor, which has never taken any outside funding, manages large ad spend on Facebook for companies like … → Read More
As I’m sure you’ve heard by now, Facebook is looking to shake up the social ecommerce industry with yesterday’s expansion of Deals, its location-aware rewards program. The company is expected to turn Deals into a serious rival to online coupon, collective purchasing and location-based daily deal sites like Groupon and LivingSocial.
We’ve learned that Groupon, in turn, has tapped a startup called… → Read More
Just in time for f8, AdParlor this morning announced a tool that allows developers of Facebook apps to purchase Facebook Ads on a “cost per install” basis.
With the launch of the new tool, developers can purchase ads in order to grow their user bases through Facebook directly, which AdParlor’s Ali Merali says means deeper targeting, higher levels of engagement and additional volume in application… → Read More
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