With the launch of the new tool, developers can purchase ads in order to grow their user bases through Facebook directly, which AdParlor’s Ali Merali says means deeper targeting, higher levels of engagement and additional volume in application installs for their clients.
AdParlor, which offers a banner advertising network as well as a virtual currency monetization platform, says it has delivered well over 10 million application installs across other Facebook apps to date.
Their new product is built on top of the Facebook Ads API, and essentially allows app developers to buy ads on a fixed CPI by country. AdParlor also touts its optimization engine, which it says could not only result in the creation of “hundreds of ads” but also dynamically adjust bids to bring quality installs at a much lower rate than is the case now.
According to Facebook’s public stats, there are more than 500,000 active applications currently on the Facebook Platform, although only some 250 applications have more than one million monthly active users (despite the social network itself boasting more than 400 million users). Advertising on Facebook is one way to get more users to sign up.
Unfortunately, AdParlor is debuting the program to a select number of existing clients only. Based on the testimonials on its website, those include social gaming powerhouse Zynga and Omnicom Media Group’s PHD Network.