Exclusive: Mobile advertising company 4INFO has raised an additional $14 million in funding led by Paul G. Allen’s Vulcan Capital, with Mitsui Global Investment and existing investors Draper Fisher Jurvetson, Gannett, Mezzanine Capital and U.S. Venture Partners participating. This brings 4INFO’s total funding to $52 million.
Founded in 2005, 4INFO has dominated the SMS ad space, with roughly… → Read More
The value of mobile advertising networks is well established at Google and Apple: Google bought Admob for $750 million and Apple bought Quattro Wireless for $275 million. So far though the independent ad networks have stayed on the sideline.
Until now. A source tell us that ValueClick (NASDAQ: VCLK) has acquired mobile advertising network Greystripe for $75 million in cash.
Greystripe has raised… → Read More
Mobile advertising company 4INFO has made a key hire today. The company has added advertising exec Ray Colwell as chief revenue officer.
Most recently, Colwell was the vice president of national and direct sales at display ad network Collective. Colwell has helped to create mobile campaigns for brands including Discovery, Bank of America, Procter & Gamble and Ford and was previously vice… → Read More
In its ongoing quest to be more than the “King of SMS,” 4INFO has reached a major milestone.
In a recent Nielsen report for US mobile display advertising, 4INFO tallied more than 63 million uniques for the month of September, or roughly 75% of the market. That put them in second place, ahead of Microsoft’s Extended Ad Network, Quattro, AdMob and Jumptap. Millennial was number one with 72 million… → Read More
4INFO CEO Zaw Thet is trying to shed the title, “King of SMS.”
The mobile advertising company dominates the US SMS market, delivering some 400 million text messages each month (its monthly rate has roughly doubled from early 2010)— but Thet is tired of his crown, or rather, he’s eyeing a different one. 4INFO is trying to position itself as the largest mobile advertiser, SMS and beyond, and the… → Read More
4INFO CEO Zaw Thet is trying to shed the title, “King of SMS.”
The mobile advertising company dominates the US SMS market, delivering some 400 million text messages each month (its monthly rate has roughly doubled from early 2010)— but Thet is tired of his crown, or rather, he’s eyeing a different one. 4INFO is trying to position itself as the largest mobile advertiser, SMS and beyond, and the… → Read More
Now that Apple has rolled out its very own mobile app advertising program, iAd –hey, better name than iPad, at least –and Verizon is making a rival tablet, the advertising industry is poised for disruption. Whoever can best use geo-local data to deliver realtime relevancy will make advertisers very happy. Ads will get more interesting and interactive on elegant devices.
And that’s just the tip… → Read More
The mobile advertising space got white hot last year when Google agreed to purchase AdMob and Apple bought Quattro Wireless. Suddenly all eyes were on 4INFO, which has been described as the AdMob of SMS. They dominate that space, and the service is doubling in size every quarter now.
I interviewed CEO Zaw Thet in February to better understand the 4INFO business. 4INFO offers customers a… → Read More
A couple of weeks ago we reported that Google was taking the unprecedented step of reaching out to AdMob competitors to get their support around their acquisition of the company.
The FTC is looking very hard at the deal, and some consumer groups have lobbied the FTC to block it. Despite the fact that Apple acquired AdMob’s closest rival, Quattro Wireless.
But at least one of AdMob’s competitors… → Read More
When Google bought mobile ad network AdMob for $750 million in November 2009, 4IFNO CEO Zaw Thet said that he received a couple of phone calls from investment bankers and potential buyers who where were sniffing around the space. When Apple bought Quattro Wireless for $275 million two months later, he says his phone started to ring off the hook.
Why? Because 4INFO is usually described as the… → Read More
Mobile media company 4INFO has taken funding from the NBC-GE joint venture Peacock Equity and a signed a provider deal with NBC. 4INFO is the sixth Peacock Equity investment since the $250 million fund was established in April. Under the deal, 4INFO will become NBC Universal’s preferred mobile SMS advertising partner, providing technology and services that will enable NBC Universal “to… → Read More
Today 4INFO has announced that it has completed a $10 million Series D found of funding led by Gannet, Co. Inc. Since the carefree days of VC money flowing are a thing of the past, we’re certain 4INFO will put this funding to good use, and the company plans to use the money for product development and to expand its sales and distribution teams, while trying to grow into a profitable company. → Read More
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