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If you’re building apps for phones or tablets, here’s a must-see discussion for you. We were able to corral Greylock’s John Lilly (who recently helped lead an investment in Instagram, right before it was acquired) backstage at Disrupt NYC earlier this week for a more casual conversation about the mobile app ecosystem and hardware. In this short talk, Lilly shared his views about the similarities and differences of building applications for mobile devices, taking care to point out that he sees many great entrepreneurs approaching the phone in a similar manner to how they approach the tablet. While the operating systems are similar on iPhone and other iOS devices (like iPad), for instance, the use cases, usage by time of day, and monetization opportunities are entirely different. Lilly encourages entrepreneurs to ask how to get their ideas on the homescreens of users’ phones and tablets. → Read More
Apple is continuing its “famous person uses Siri” commercials by bringing in famous person John Malkovich to add a soupçon of Old World weltschmerz and philosophizing to what is, in short, a way to schedule a wake-up call without unlocking your phone. The commercials feature Malkovich in what appears to be the house above the nasty places in Hostel where he muses on fine meats and the meaning of life.
I don’t quite get these celebrity appearances but, in the end, I suppose they’re good for brand awareness. Siri isn’t for the geeks – it’s for the folks who may have once been in love with BlackBerries. Siri suggests a certain ease, a certain subsumed technicality that would draw in the C-level exec and, in parallel, well-known superstars. It is, in short, a little assistant that will never talk back to you, never ask for a raise, and never request that you stop cursing. → Read More
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