MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple.
Prior to TechCrunch, MG covered various technology beats for VentureBeat.
Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in San Diego where he worked in web development. He also writes at his own blog, ParisLemon, and tweets a lot.
He now lives in San Francisco.
Even if you have perfect vision, indulge me here for a second. You know when you go in for an eye exam and you’re asked to look at a combination of letters and numbers on a chart against a far wall? You read the first few lines, then realize you actually can’t go any further. Then you get prescribed glasses (or contacts) and you can all of a sudden read every letter and number. And even the ones you could read before are now so much clearer.
That’s what it’s like looking at the new iPad versus the older iPads.
It’s weird because I was never one of those people who thought the original iPad’s and the iPad 2′s screen was poor (but there were plenty of those people in the post-iPhone Retina world). I guess it’s just like a pre-glasses world — you never realize how blurry things are because that’s just how you’ve always seen everything. And then you put the glasses on and you wonder how you ever managed without them.
Once you see and use the new iPad, there will be no going back. → Read More
It’s sort of funny that the only major thing those in the rumor business got wrong was the name of the new iPad. It’s not the previously presumed “iPad 3″, nor is it the “iPad HD”. It’s just the iPad. And that’s what it will be from now on.
This was surprising because our expectations were set for a new name. But it really shouldn’t be all that surprising. My iMac is not the “iMac 11″. My MacBook Air is not the “MacBook Air 4″. The iPod line changes, but the name remains the same. This will undoubtedly happen to the iPhone line as well. Just as the spec is dying (more than partially ushered to the grave by Apple), the ascending number naming race is dying too. It’s about simplicity.
Apple can pull this off because they have so few products and they’re in complete control of all of them. Their software isn’t licensed to other OEMs. The iPad doesn’t have to be called the “iPad 3X HD S” just to beat the “iPad 3X Turbo” made by a competitor. There are no real competitors. Not yet, anyway. The naked “iPad” name alone is enough to win. → Read More
*I haven’t actually seen it yet. I’m not actually sure what features it will have. I’m quite sure I’m a jackass for saying so right now. But hey — FIRST!!!!
There was a time not too long ago when the day before an Apple event was the time for everyone to get their last-minute predictions in. For the most part, it was a moment of pure wonder. These days, it seems it’s the time to pre-reflect on what Apple “will” announce. The shark has been jumped. The snake eats its own tail.
The problem — if you want to call it that — of course, stems from the fact that the tech sites with the best sources have gotten very good at nailing many of the key surprises which Apple ends up unveiling. (That’s why OS X Mountain Lion was so surprising — it was an actual surprise!) Most of them don’t get everything right. And they’re quite often wrong in many ways too. But there are so many people sniffing around now that eventually by way of process journalism, a consensus is reached and most of the good stuff is unearthed. → Read More
With the countdown underway to 25 billion total app downloads, there’s no disputing the success of Apple’s App Store. We live in a world of hyperbole, but Apple’s entry into this space really has changed the entire mobile world. But the App Store is far from perfect. And with its immense scale, a few problems have been revealed. The biggest one is app discovery. There are now over 500,000 apps — how do you find anything?
Right now, it’s hard and getting harder by the day. The strong get stronger while new apps often have trouble breaking in. But with an acquisition that Apple has just made, they hope to change that. Apple has bought the app search and discovery platform Chomp, we’ve learned. → Read More
Confirmed: Apple can still surprise.
On July 20 of last year, Apple began a journey. With OS X Lion (aka OS X 10.7), the company started taking some of what they had learned from iOS, and the iPad specifically, and putting it in their more mature OS. Today, that transition continues with OS X Mountain Lion.
Yes, Apple is already ready to show off the next version of OS X — technically 10.8 — just seven months after the last version was released. → Read More
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