Drop Messages, the winner of the TechCrunch Boston Pitch-Off, has today announced the close of a $1.25 million seed round led by Atlas Ventures and Spark Capital. The location-based messaging platform has also introduced a new version of the app alongside the announcement.
Drop Messages, for those of you who haven’t heard yet, is an app that lets you leave or send messages to people who are all based around location. The recipient won’t get the message, or Drop, until they are in a specified geographic location.
With the new update, Drop Messages now allows users to leave messages for an entire group of people, as opposed to one-to-one communication.
The update might feel incremental, but could signal a shift in the user experience. Instead of offering a chat-like platform, Drop’s group messages turn the app into a sort of feed or social network, wherein users can comment and like Drops as they receive them wandering about in the world.
So far, the app seems to have picked up some organic traction with users in over 60 countries, but actual figures haven’t been disclosed.
The team will be using the funding to expand the business and pick up new users. And speaking of the funding, it’s worth mentioning that the Drop team first met Atlas Ventures, their new lead investors, on stage at the TC Pitch-Off.
If you want to check out the new Drop with group messaging, you can grab it here on the App Store.