Apple’s December quarter was a mixed bag. If you just read the numbers, revenue has never been so high thanks to continued growth in iPhone and iPad sales. But analysts expected more, and net profit is flat.
Who is to blame? Probably the iPhone 5c. It wasn’t the market share machine that everyone expected.
Selling more than 50 million iPhones in just three months is amazing, but it’s still a growing market and everyone wanted to see double digit growth in iPhone sales. It’s hard to expect more when a company can generate $13.1 billion in profit. Many companies would love to report $13 billion in revenue. But it’s exactly what financial analysts and investors do with Apple: they always ask for more.