Aereo users, listen up.
The company that has been bringing you access to 30 over-the-air broadcast channels on the cheap is switching up its pricing structure a bit to make things less complicated. Unfortunately, this switch also makes things slightly more expensive, but still highly competitive in today’s content streaming landscape.
Starting on May 15, the original five-tier structure will be boiled down into two options: The base $8/month fee will offer 20 hours of DVR storage, and a $12/month fee will get you 60 hours of DVR storage. Neither service requires a long-term commitment.
However, it’s worth noting that the $8/month plan changes the way you can record on Aereo’s DVR service, only letting users record from one channel at a time. At the same time, the $12 plan actually offers more than it used to, bumping up storage from 40 hours to 60 hours.
When Aereo first launched, it offered more levels of service, including a $1/day deal. This was a unique option for the service, as it let users tune into huge, national events without forcing them to buy into the service on a monthly basis. Events like the Superbowl, presidential election, or the Academy Awards instantly became accessible to people without cable, and also offered an easy, painless way to taste the Aereo service without making a commitment.
While dropping that plan may remove that taste-test-ability, in the end Aereo believes that simplifying the options will be a better experience for customers.
Here’s what founder Chet Kanojia had to say in a prepared statement:
We looked at our data and it was clear, consumers want a more simple approach to pricing. With our new pricing structure, consumers begin with one base plan and then have the ability to upgrade their membership to triple their DVR storage capacity. We want to make it simple and easy for consumers to access our technology and we believe this updated pricing plan accomplishes just that.
For current users of Aereo, your plan will remain the same until the end of your current membership period. For those on the $12/month payment plan, you will be automatically upgraded to 60 hours of storage.
Right now the service is only available in New York, but Aereo has plans to expand into new territories very soon.
Happy TV viewing, everyone!