pushpins

Performance Marketing Brands (a.k.a. Ebates) Buys Grocery Shopping App Pushpins

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Performance Marketing Brands, the operator of online shopping and rewards programs, has acquired Pushpins, the mobile app for saving on groceries. We’re hearing that the acquisition price was likely in the range of $10 to $15 million.

Pushpins gives users digital coupons and rewards when they scan UPC barcodes at the grocery store. The company’s app also allows you to access digital shopping lists, coupons, nutritional information and access to your shopping history.

Pushpins’ app will suggest coupons for the items on your list based on previous additions and purchases. And you can sort products by aisle, view nutritional info and access a history of your past purchases and savings via the shopping history feature which can be printed out as a digital receipt.

The app also features integration with the store savings cards from many brand-name grocery store chains like Foodtown, Giant Eagle, Harps, Lowes Foods, MainStreet Market, Marsh, Shop ‘n Save and ShopRite. When you clip the digital coupons using the app, those savings are instantly loaded onto your grocery store loyalty card for use at checkout.

Performance Marketing Brands was created by Ebates a year and a half ago. The company has been on a bit of an acquisition spree, buying FatWallet, AnyCoupons and most recently OneReceipt.