Ebates.com, the online cash back shopping website originally started in 1998, this morning announced the creation of a new company called Performance Marketing Brands (PMB), which will specialize in shopper loyalty programs.
Furthermore, Ebates has acquired not one but two shopping sites, namely FatWallet.com and AnyCoupons.com. The company’s moves were funded by August Capital, Cannan Partners, Foundation Capital and Silicon Valley Bank.
Combining shopping and reward site FatWallet.com and coupon shopping site AnyCoupons.com with Ebates.com, PMB aims to establish one of the largest independent shopping rewards companies.
All three websites will, to be clear, continue to operate separately.
The company posits that shoppers are expected to spend over $1.1 billion through PMB’s websites and shopping programs this year.