Pushpins Relaunches As Full-Featured Grocery Shopping App

Today, Pushpins, the mobile app for saving on groceries, is relaunching as Pushpins 2.0, now a fully featured grocery shopping assistant. Previously, the app was focused only on delivering savings in the form of digital coupons and rewards to users who scanned UPC barcodes at the grocery store. With the update, the app offers everything a grocery shopper needs, including digital shopping lists, coupons, nutritional information and even access to your shopping history.

Pushpins plays in a crowded but popular, space: mobile shopping lists. I’ve personally tried several of these apps myself, in hopes of finding a favorite. Grocery IQ, ZipList, AisleMapper, Cozi and many others have all spent time on my homescreen over the years.

Although I can’t personally benefit from it (thanks a lot, Publix), one of Pushpins’ best features is its integration with the store savings cards from many brand-name grocery store chains like Foodtown, Giant Eagle, Harps, Lowes Foods, MainStreet Market, Marsh, Shop ‘n Save and ShopRite. When you clip the digital coupons using the app, those savings are instantly loaded onto your grocery store loyalty card for use at checkout.

In the new app, Pushpins also offers a smart shopping list that can intelligently suggest coupons for the items on your list. For example, if you add “Chex Cereal,” the app won’t just tell you if the cereal is on sale – it can tell you if there’s a coupon for milk, too. In addition, you can sort products by aisle, view nutritional info and access a history of your past purchases and savings via the shopping history feature which can be printed out as a digital receipt.

The updated app is out now in iTunes here.