Inventory Management Startup Stitch Labs Adds Amazon.com Integration, Sellers Can Now Be “Fulfilled By Amazon”

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It’s been a little over a year and a half since Stitch Labs launched to become the connective tissue between various online shopping carts and marketplaces, making it easier for small vendors to peddle their wares and manage inventory across them. To do that, it’s integrated with a number of outlets and payment platforms to simplify the process. Today it’s announcing one of its biggest tie-ups to date, as the startup has integrated with Amazon.com to allow users to sell through the online retailer and to have their goods fulfilled by Amazon.

As one of the largest online marketplaces for goods in the U.S., Amazon.com provides a powerful new platform for Stitch users to sell on. But for Stitch Labs, it’s just one more outlet through which sellers can make their goods available: The inventory management startup also integrates with online sales platforms such as Shopify, BigCommerce, Etsy, and Storenvy. Stitch Labs also announced a partnership with Verifone to enable sellers to use its Sail card reader for real-world sales and have those sales automatically integrate with its inventory management system.

Stitch Labs is also helping to provide fulfillment for sellers, through a partnership with ShipStation. According to Stitch co-founder Jake Gasaway, they’ll now have another choice with Amazon, as sellers will be able to participate in Fulfilled By Amazon, the e-commerce giant’s fulfillment program.

Amazon has begun to depend more on processing and filling orders for third-party sellers to help grow its business. Third-party goods accounted for about 41 percent of all units sold on Amazon in the third quarter, which was up 50 percent year-over-year. With that in mind, Amazon rolled out customized brand pages and tools for social media marketing to help sellers increase their presence there.

Stitch Labs has raised $1 million in funding led by True Ventures. The company now has seven employees and is based in sunny/foggy/rainy San Francisco.