Live From HTC’s New York Press Event!

Next Story

Evernote Pares Down, Soups Up Image Annotation App Skitch, Extends It To iPhone, iPod

Here we are, in New York City, prepping for HTC’s New York press event. Three phones are expected, all of which will run the very capable Windows Phone 8 OS. The invitation gave nothing away, simply asking us to “see what’s next.” And that we will.

The lights are dim, with random barcode-esque graphics running across the screen. Perhaps that’s a hint toward some NFC? Maybe? We’ll have to wait and see.

Without any further ado, let’s get it on and poppin’.

Jordan Crook September 19, 20128:42 am

Thanks for tuning in, guys. Check out our hands on posts very shortly.

Jordan Crook September 19, 20128:42 am

Hands-on time.

Jordan Crook September 19, 20128:42 am

AT&T, Verizon, and T-Mobile will carry the phones.

Jordan Crook September 19, 20128:42 am

8x and 8s will be availlable in november. 150 mobile operators in over 50 countries.

Jordan Crook September 19, 20128:41 am

this is the biggest most ambitious launch that the companies have ever partnered on before.

Jordan Crook September 19, 20128:41 am

bringing the 8x and 8s to more markets and more partners than any phone htc has ever shipped.

Jordan Crook September 19, 20128:41 am

positioning the 8x and 8s as signature phones of wp8.

Jordan Crook September 19, 20128:41 am

delivering a single, integrated campaign with msft.

Romain Dillet September 19, 20128:40 am

Jordan Crook September 19, 20128:40 am

“equally important, we need to bring devices to market in the right way, in a big way.”

Jordan Crook September 19, 20128:40 am

In order to capitalize on the opportunity in front of us, we had to design to stand out from the crowd”

Jordan Crook September 19, 20128:40 am

Jason Mackenzie, HTC president is on stage.

Jordan Crook September 19, 20128:39 am

“These are the true phones Windows Phone has been waiting for.”

Jordan Crook September 19, 20128:39 am

Seems like he’s recapping. Beats audio, awesome cameras.

Romain Dillet September 19, 20128:39 am

Jordan Crook September 19, 20128:39 am

Drives both headphones and speaker.

Jordan Crook September 19, 20128:38 am

On the 8X, dedicated amplifier… combined with Beats audio you get deeper bass, greater clarity, and clearer trebles.

Jordan Crook September 19, 20128:38 am

HTC and Beats… Beats audio is coming to Windows Phone for the first time.

Romain Dillet September 19, 20128:37 am

Jordan Crook September 19, 20128:37 am

He talks about taking those arm’s length pics. Front-facing camera captures 1080p video, f2.0 lens, 2.1 megapixels.

Jordan Crook September 19, 20128:36 am

Reduces noise, improves light gathering, and enhances color accuracy, he says.

Jordan Crook September 19, 20128:36 am

8x features the same camera module and dedicated imaging chip in one x. f2.0 lens.

Jordan Crook September 19, 20128:36 am

The smartphone is the camera that people use most often, he says.

Jordan Crook September 19, 20128:35 am

ultimate embodiment of Windows Phone experience.

Jordan Crook September 19, 20128:35 am

Scott Croyle is back on stage.

Jordan Crook September 19, 20128:35 am

Video is over now.

Jordan Crook September 19, 20128:35 am

Video is over now.

Jordan Crook September 19, 20128:34 am

It looks HUGE in the female designer’s hands.

Romain Dillet September 19, 20128:34 am

Jordan Crook September 19, 20128:33 am

Still talking about how the live tiles inspired the hardware.

Jordan Crook September 19, 20128:33 am

We’re going to watch a video from the engineer/design team.

Romain Dillet September 19, 20128:33 am

Jordan Crook September 19, 20128:32 am

Color has always been an integral part of windows phone. so they approached the design with color.

Jordan Crook September 19, 20128:32 am

“like it’s been dipped in color”

Jordan Crook September 19, 20128:32 am

8s is smaller, with a strip on the bottom.

Jordan Crook September 19, 20128:32 am

When we created 8x and 8s, we wanted them to work together with each other and wp8.

Romain Dillet September 19, 20128:31 am

Romain Dillet September 19, 20128:31 am

Jordan Crook September 19, 20128:31 am

Camera and buttons are all perfectly flush with the surface. 3D gorilla glass wraps over all four sides of the display.

Jordan Crook September 19, 20128:30 am

Unique unibody construction, giving a “perfectly sculpted form.”

Romain Dillet September 19, 20128:30 am

Jordan Crook September 19, 20128:30 am

I’m going to have to see this phone. It doesn’t look all that different from other phones.

Jordan Crook September 19, 20128:30 am

We’ve stacked the componenets inside like a pyramid, enabling a fundamental change. Giving the phone a simple human feel.

Jordan Crook September 19, 20128:29 am

Tiles inspired the design. Took a flat object, and created a 3D embodiment of the tile.

Jordan Crook September 19, 20128:29 am

Symbiotic relationship between the virtual and the physical. Design philosophy in three words: simple, grounded, and human.

Romain Dillet September 19, 20128:29 am

Jordan Crook September 19, 20128:29 am

“Our goal was to create Windows Phones that represented Windows, we also want the design to stand up against anything in the market.”

Romain Dillet September 19, 20128:28 am

Jordan Crook September 19, 20128:28 am

He’s talking about phones. Everything is recycled form factors, clunky and thick.

Jordan Crook September 19, 20128:28 am

I wish they’d stop bragging on each other and get to specs.

Romain Dillet September 19, 20128:28 am

Jordan Crook September 19, 20128:28 am

He says he likes Windows Phone.

Jordan Crook September 19, 20128:27 am

Visual design of the tiles is modern” he says.

Jordan Crook September 19, 20128:27 am

HTC head of Design Scott Croyle comes up on stage.

Jordan Crook September 19, 20128:27 am

Eye catching colors. Black, Blue, Red, Yellow, and White.

Jordan Crook September 19, 20128:26 am

HTC is bringing unique experiences to Windows Phone. They also have personality.

Jordan Crook September 19, 20128:26 am

Over and over.

Jordan Crook September 19, 20128:26 am

Peter is just repeating the names of the phones.

Jordan Crook September 19, 20128:25 am

He’s thanking peter. And stepping off stage.

Jordan Crook September 19, 20128:25 am

Windows Phone 8 is a fantastic experience. 8x and 8s are beautiful devices. together with htc we have a very clear branding strategy.

Jordan Crook September 19, 20128:24 am

“We jumped to the chance to name these phones very simply.” That’s nice to hear. Finally.

Jordan Crook September 19, 20128:24 am

They look a bit like Lumias, but with rounded corners.

Jordan Crook September 19, 20128:23 am

Incredible cameras, killer sound, rounded, smooth and iconic design.

Jordan Crook September 19, 20128:23 am

Windows Phone 8X: truly a windows phone hero product he says.

Romain Dillet September 19, 20128:23 am

Jordan Crook September 19, 20128:23 am

Ballmer: experience on windows phone 8 is unlike experience on any other phone. no other phone keeps you closer to the information and people that really matters to you in your life.

Jordan Crook September 19, 20128:22 am

“Purest design we’ve ever had. Designed to put people first.”

Jordan Crook September 19, 20128:22 am

“Beautiful design is at the heart of good software.”

Romain Dillet September 19, 20128:22 am

Romain Dillet September 19, 20128:22 am

Jordan Crook September 19, 20128:22 am

They pose for pics with the phones.

Jordan Crook September 19, 20128:22 am

There we go. Two phones: Windows Phone 8X and Windows Phone 8S by HTC.

Jordan Crook September 19, 20128:21 am

amp-up music playing. We’re about to see it, i believe. At least the first phone.

Jordan Crook September 19, 20128:21 am

“people want something new, personal, and unique.”

Jordan Crook September 19, 20128:20 am

They’re both on stage, still talking about how much they love Windows Phone 8 and how excited they both are.

Romain Dillet September 19, 20128:20 am

Jordan Crook September 19, 20128:20 am

Ballmer is done. Just a little chit chat really. Hyping.

Jordan Crook September 19, 20128:20 am

Today is a significant milestone for HTC and Microsoft. It’s a long-standing partnership.

Jordan Crook September 19, 20128:19 am

Beautiful software inspires beautiful hardware, he says. The phones HTC and MSFT are revealing are indeed beautiful phones.

Jordan Crook September 19, 20128:19 am

“We’ve taken a very different and unique approach with Windows Phone 8. It’s the most personal experience ever created for a phone”

Jordan Crook September 19, 20128:19 am

“This is an exciting day for me”

Jordan Crook September 19, 20128:18 am

uh oh.. it’s happening.. Microsoft CEO Steve Ballmer takes the stage.

Jordan Crook September 19, 20128:18 am

he said steve got excited!

Jordan Crook September 19, 20128:18 am

kind of a tease. he didn’t show anything.

Jordan Crook September 19, 20128:18 am

our designer came out with this: an unmistakeable windows phone.

Jordan Crook September 19, 20128:18 am

“I told our designer after the meeting, we have to take a completely fresh approach. we need an iconic windows phone.”

Jordan Crook September 19, 20128:17 am

the integrated marketing needs to focus on those hero phones.

Jordan Crook September 19, 20128:17 am

he met with steve ballmer earlier this year to talk about windows phone 8, and they agreed that they have to create hero phones.

Jordan Crook September 19, 20128:16 am

Microsoft is bringing even more cool experiences and services to windows phone. it puts what is important to you front and center, he said.

Jordan Crook September 19, 20128:16 am

he’s talking about the tile design. “so clean, so fluid and responsive.”

Jordan Crook September 19, 20128:16 am

“windows phone 8 really comes alive when you put your personality and passion in it.”

Jordan Crook September 19, 20128:15 am

“when i first saw windows phone 8, i got super excited.”

Jordan Crook September 19, 20128:15 am

htc has more experience making windows phone than anyone. and have sold more windows phone than anyone.

Romain Dillet September 19, 20128:15 am

Jordan Crook September 19, 20128:15 am

today you’ll hear news from one of the longest standing relationships in the industry. what happens when beautiful software meets beautiful hardware.

Jordan Crook September 19, 20128:15 am

today you are going to see how htc and MICROSOFT will bring you all new experiences.

Jordan Crook September 19, 20128:14 am

“we’ve all had these moments that make us say wow.”

Romain Dillet September 19, 20128:14 am

Jordan Crook September 19, 20128:14 am

“I’ve been in mobile industry for more than 15 years, and I still find it incredible what smartphones can do today.”

Jordan Crook September 19, 20128:14 am

Today will be another incredible moment for the mobile industry, he says.

Jordan Crook September 19, 20128:13 am

HTC CEO takes the stage. Peter Chou.

Jordan Crook September 19, 20128:12 am

There are young ladies wearing all black here, as well as people wearing white Dickies pants and white shirts. I’m unsure why this is interesting. But FYI I guess.

Jordan Crook September 19, 20128:10 am

Thumpin’ music.

Romain Dillet September 19, 20128:10 am

Jordan Crook September 19, 20128:10 am

In fact, we’re about ten minutes late. I guess they’re waiting for that incredible long line to get in their seats.

Romain Dillet September 19, 20128:09 am

We are now seated. The event should start in a couple of minutes.