Enterproid’s “Divide” Mobile Platform Arrives On iOS To Keep Personal And Professional Profiles Separate

Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. → Learn More

Thursday, July 19th, 2012
enterproid

Enterproid, the enterprise mobile computing platform company whose name literally speaks to its roots in the Android ecosystem (“Droid!”), is making a big leap today with the introduction of Divide for iOS. Divide is the product that previously allowed Android users to configure a completely separate profile on their mobile devices for business use, which includes enterprise-grade versions of email applications, a web browser, IM, and SMS.

Obviously, the same level of deep integration is not possible on Apple devices, which is why Divide for iOS is bundled as a mobile app.

While the integration is not the same on a technical level, the iOS app is just as easy for an end user to access as Divide’s Android counterpart. Once you launch the app, you’re presented with a personalized workspace with “apps” for mail, contacts, calendar, Facebook, Box, LinkedIn, Salesforce, and more. The system supports Exchange, Lotus Notes and Gmail and the entire workspace can sit behind a separate PIN-protected screenlock for added security.

The apps, however, are not natively installed – they’re all in-app functions within the greater Divide application. But the results are the same – it’s a private workspace for managing your business data. On the I.T. side of things, admins can remotely manage this workspace, and can set it up and deploy apps to it from the cloud. And if the phone is lost or stolen, they can track, lock and wipe data from the device as well.

Pricing for Divide is $5/month per user, but there’s also a free plan for individuals who just want to use the app themselves for added security, or to simply keep their personal and business emails, calendars and contacts separate.

Enterproid, which was founded by former Morgan Stanley, MTV and Smule execs, raised a $11 million Series A round from Comcast Ventures, Google Ventures and Qualcomm Ventures back in October.


Company: Enterproid
Website: enterproid.com
Launch Date: January 2010
Funding: $13M

Enterproid helps organizations and individuals get the most out of mobile technology and corporate BYOD policies by providing a dual-persona user experience that is secured and cloud-managed by IT. Enterproid’s flagship Divide™ platform combines cloud-based management with advanced on-device technology that ensures enterprise security and control without compromising personal freedom and privacy. Founded by former mobile executives and engineers from Morgan Stanley, Enterproid is headquartered in New York, with offices in London and Hong Kong. Enterproid’s investors include Comcast Ventures,...

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