Enterprise perks management platform ChoicePass has been acquired by Salesforce, according to a blog post on the company’s website. As a result of the acquisition, the team will be joining the Salesforce organization, and its website and operations will be shut down on June 30, 2012.
ChoicePass was founded about a year ago, with the goal of “making HR sexy.” The startup had a Perks product that was designed to make it easier for employees to track and take advantage of corporate rewards and incentive programs. In May it launched an Android app and reportedly had plans to also roll out an iPhone and iPad app, but never quite got there.
The news comes as Salesforce has been aggressively ramping up its social capabilities through acquisition. It recently bought Buddy Media for $689 million. Other recent acquisitions include Radian6, Rypple, and Styppi.
Terms of the deal weren’t disclosed, but ChoicePass investors include Yammer CEO David Sacks, Badoo COO Ben Ling, ShopCo CEO Ben Smith, and PowerSet founder Lorenzo Thione.
ChoicePass is a customized corporate perks and employee rewards technology company. ChoicePass is building the world’s most relevant and easy to use platform for employees to discover, redeem and share company-sponsored perks and benefits.
Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a pioneer in developing enterprise platforms through its innovative AppExchange directory of on-demand applications, and its Force.com “Platform as a Service” (PaaS) API for extending Salesforce.
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