Google Takes Its Flipboard Competitor Currents Global

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Last December, Google launched Currents, its attempt at challenging popular mobile apps like Flipboard and Zite. Since then, the company has added about 400 new publishers and over 14,000 self-published editions to its lineup . Until now, though, Currents, which runs on Android and iOS, was only available in the United States. That’s changing today, as Google is taking Currents global. Local publishers can now start adding their content to the app and U.S. publishers can now turn on a translation feature to make their texts available in any of the 44 languages that are supported by Google Translate.

Among the international publishers who are already using Google Currents are The Guardian in the UK, LaStampa in Italy, Financial Times Deutschland in Germany, ABC News in Australia, Neue Zürcher Zeitung in Switzerland and Hindustan Times in India.

The translation feature, though, is what Google really wants to highlight in this release. Given that it’s based on Google Translate, those translations can be a bit rough at times, though they are generally good enough to get the general gist of an article.

This new version of Currents also sports a new “dynamic sync feature,” which ensures that articles are downloaded immediately when you open the app without having to press the sync button. Currents’ users can now also download select editions for offline reading.