ToutApp, the email productivity app that emerged as part of the 500Startups Summer Accelerator program last year, is rolling out a new feature that will let users track their emails right from within Salesforce. With the update, ToutApp customers will be able to see who viewed their emails, when they were viewed, where they were viewed, what the recipient clicked on, and how long they read the email.
Creepy? OK, maybe. But for serious CRM users, it’s kind of great, too.
If you haven’t heard of ToutApp before, a little background: the startup is attempting to address one of the most woefully overlooked pain points nearly everyone deals with today: email overload. To help speed up the process of creating and responding to email, the company launched its service last year which helps users create personalized email templates (aka “canned responses”). After installation, the app digs into your email to identify the types of mass emails you send to help you build these templates.
After your templated emails are sent, you can track nearly everything that takes place with them in the recipient’s inbox: it’s the who, what, when, where and how long of email viewing. It then presents this in a live-updating feed within your preferred email client. While privacy advocates my find this a shocking invasion, I disagree. Privacy, shmivacy. There are real-world benefits to this sort of tracking across multiple industries.
In my (fantasy) world, here’s how ToutApp could improve my life dramatically: a PR person sends a pitch. I open it. Read it. Click the link. Close the link. Then return to reading more email. When the PR person doesn’t hear back, instead of sending out one of those “just circling back” emails to determine interest, they already know I read the email and followed through by viewing the URL it included. If they still had to follow up, the response wouldn’t be a time-wasting “hey, did you read my email?” email, but a more productive follow-on pitch containing different angles or information the first one had neglected to include.
Of course, that’s just one example. As a entrepreneur, you could template different pitches to journalists and investors, and then see if they were read. Salesforce users could craft templates for client emails that help them close deals. And so on.
ToutApp is designed to integrate with Gmail, CRM systems like Highrise, Batchbook, and Capsule, and has been working to support Salesforce. However, until this latest update, the Salesforce integration was limited. The startup was doing some sporadic testing, but nothing was available to the public.
But now, Salesforce users will be able to see real-time updates on when and where emails were read, what was clicked and other analytics data related to email tracking directly from within Salesforce. Templating, automatic file attachments, and performance reports are also included.
In addition, for Gmail and iOS ToutApp users, there are a few other changes rolling out today, too, including a new Email Activity Feed for real-time tracking of emails, an improved interface for ToutApp’s Gmail integration and an updated iOS app that allows you to edit templates, send messages while on the go, and view email analytics on mobile.
ToutApp was founded in 2010 by Tawheed Kader, and closed a seed round of $350,000 last summer from 500 Startups, Esther Dyson, Eric Ries, Daniel Eskapa, NYC Seed Fund, Joshua Baer, and others.
Pricing for the service is based on the size of your team, ranging from a $12/month pack allowing you to send 25 emails a day, make three Tout groups and use 10 email templates, all the way to $199/month, offering support for unlimited groups and shared templates, team-wide analytics tracking, and support for up to 25 team members. More info is available on the ToutApp website here.