More Backpedaling: Netflix Brings Back the $7.99 DVD-Only Plan

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Netflix is looking to make things right again. The company just reintroduced its DVD-only subscription plan. Consumers are finally able to sign up for this plan without also paying for (or trying) Netflix streaming. As Softpedia points out, this option briefly disappeared last fall as the company was trying to realign after the Qwikster disaster.

Netflix experienced a fall from grace in 2011. The once star of Wall Street, the company could seemingly do no wrong. But then they did wrong: prices increased by up to 60%. Next, the company spun off its legacy DVD business in an effort to focus greater on streaming media. Netflix’s stock plummeted and quickly lost more than one fifth of its value.

But don’t count Netflix out. The company’s stock price has doubled since its 52-week low of 62. This latest move, while seemingly pro-consumer, will also allow Netflix to leverage DVDs again. Streaming is still Netflix’s future, but DVDs are still big business — even if the company’s CEO sees DVD subscribers decreasing until they’re all gone. Until that happens, though, Netflix is back in the business of delivering movies and TV shows to consumers no matter how they want it.