The move to bring original programming to the web continues to heat up this week, with today’s announcement of Reuters TV, a new YouTube channel featuring ten new commentary and analysis shows from the news and media division of Thomson Reuters.
The new channel joins nearly 100 other media partners on YouTube who are delivering original content, including a few big names like eHow, Motor Trend, Pitchfork TV, TED, The Onion, WSJ, WWE and more.
Reuters, however, is arguably the biggest news provider among the 100 being featured on YouTube’s partner page. And plans for its newly arrived TV news channel are no small effort.
According to the company’s announcement, the YouTube channel won’t mimic traditional TV, but will use an editing style that’s “suited for Internet programming.” Reuters global exec producer Barclay Palmer developed the shows, which will be “high energy” (oh, so that’s what they mean by “Internet programming,” hmm?) and will include reports and commentary from the outlet’s nearly 3,000 journalists worldwide.
The 10 new shows include the following:
Reuters is kicking off the launch with an exclusive interview from Chrystia Freeland with Mikhail Prokhorov, the Russian billionaire and sportsman who has made the controversial announcement that he is running for president in Russia, challenging Vladimir Putin.
YouTube is spending $100 million on original programming, and is attempting to line up big media partners, including distributors, studios and other content producers.
It’s only one of many companies competing in the newly hot Internet TV space in recent months. Just yesterday, for example, we covered Hulu’s move into original programming with its plans to launch Battleground, a new scripted show. Netflix also has plans for original shows including Lilyhammer, House of Cards starring Kevin Spacey, and it’s resurrecting Arrested Development. Tom Hanks is making a cartoon TV series for Yahoo. MTV Networks’ NextMovie site just snagged vlogger Sarah Austin today for scripted content. MTVN’s Comedy Central property also moved to bulk up web show production this past spring.
Looks like Pseduo’s dream is now, in 2012, finally coming true.
Reuters is best know for being a financial market data provider and news service that provided reports from around the world to newspapers and broadcasters. However, most of it’s revenue comes from supplying financial markets with information and trading products.