kontagent

Social App Analytics Platform Kontagent Raises $12M From Battery Ventures And Others

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Kontagent, an fbFund winner and social analytics platform has raised $12 million in Series B funding led by Battery Ventures, with Maverick Capital and Altos Ventures participating. To date, Kontagent has raised $18 million in funding.

As we’ve written in the past, Kontagent’s real-time platform gives Facebook app developers, game studios and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social event interaction and other variables. The new version allows developers to track and optimize advertising efforts, user virality, in-app mechanics, virtual goods, currency monetization, and more.

In July, the startup moved beyond simply tracking analytics for developers on Facebook and added tracking for web and mobile apps (not on FB) as well. The new platform, called kSuite, gives developers a way to track and optimize advertising efforts, user virality, in-app mechanics, virtual goods, and currency monetization.

Kontagent is now tracking over 1000 applications, over 150 million monthly active users and is handling over 1 billion messages per day. The company’s clients include EA, Warner Brothers, Popcap, Ubisoft, Gaia, and A&E.

The startup says the new funding will be used to support research and development efforts, and to expand into mobile. Kontagent is also going to be investing in further developing data
mining and predictive analytics capabilities.