iPhone 4S Tops 1 Million Pre-Orders In 24 Hours

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Well, what do you know?

Despite all the “disappointment” over a basic refresh rather than a newly designed iPhone, Apple has still managed to break records. Apple today revealed that pre-orders for its iPhone 4S have topped one million in the span of 24 hours, putting to shame its earlier pre-order record of 600,000 iPhone 4 pre-orders in a day.

It can’t be that surprising either. The iPhone 4 was the top device last year, making up more than half of all phone sales in Apple’s history. But even with that success, only 5 percent of all mobile phones (including feature phones) are iPhones. Thus, Apple has made some serious processor improvements, camera upgrades, and introduced the Siri personal voice assistant to the iPhone 4S.

Clearly, it’s paid off.