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NexTag Acquires German Comparison Shopping Site Guenstiger.de

Leena Rao

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Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, April 26th, 2011
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Nextag, a comparison shopping site for products and services, has acquired Germany’s Guenstiger.de GmbH, one of the largest comparison shopping services in Europe. Financial terms of the deal were not disclosed but the company says acquisition marks the most significant strategic transaction for Nextag to date. The deal was a mixture of cash and stock.

Guenstiger provides shoppers in six countries with a comprehensive comparison shopping site that includes reviews, recommendations, and local product availability, to help users make easy and informed purchases. Guenstiger will maintain its brands and will continue to be led by its current management team.

Jeffrey Katz, CEO of NexTag, says the acquisition will quickly accelerate the company’s growth internationally, and diversify its traffic sources. Nextag specializes in search technology to let users find products, prices and information whenever and wherever they need them. The company operates comparison shopping sites in the US (Nextag.com), the UK (Nextag.co.uk), France (Nextag.fr), Spain (Nextag.es), Italy (Nextag.it), Australia (Nextag.com.au), Japan (Nextag.co.jp), as well as Germany (Nextag.de) but the acquisition will give NexTag more of a foothold across Europe.

NexTag has been on a bit of a shopping spree of late. The company bought online coupon provider NextCoupons last Fall and picked up product recommendation research engine Wize last Summer.

I have a feeling we’ll see more acquisitions in NexTag’s future. The company was looking to raise $250 million as of last December to fund acquisitions.

Crunchbase

Company: NexTag
Website: nextag.com
Launch Date: 1999

Nextag is a comparison shopping site for products, travel, and education. For merchants, service providers and individuals, Nextag acts as a sales channel. The company operates comparison shopping sites in the US (www.nextag.com), the UK (www.nextag.co.uk), France (www.nextag.fr), Germany (www.nextag.de), Italy (www.nextag.it), Spain (www.nextag.es), Canada (www.nextag.ca), Australia (www.nextag.com.au), and Japan (www.nextag.jp). NexTag is headquartered in San Mateo, California with offices in London, Tokyo and Gurgaon, India.

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