Comparison Shopping Site NexTag Acquires Product Review Engine Wize

Comparison shopping site NexTag has acquired product recommendation research engine Wize. Financial terms of the deal have not been disclosed.

Launched in 2006, Wize lets consumers search for reviews on electronics, home goods, video games, health products and more. It searches shopping sites with user reviews, such as Amazon and BestBuy, as well as expert reviews from traditional product review sites.

Wize, which has raised close to $5 million, has aggregated more than six million reviews on over one million products. The startup just revamped the site last fall, tweaking its algorithm and adding additional recommendation features. Wize will continue to maintain its offices, employees and management team in Burlingame, CA.

For NexTag, Wize adds additional reviews to its comparison engine. While NexTag already provides user reviews, Wize will now aggregate other reviews into NexTag’s platform. It’s smart of NexTag to continue to enhance its platform because it faces stiff competition from search giants who offer similar engines, such as Bing and Google. NexTag says this acquisition marks to the beginning of the site’s “encompassing acquisitions, global expansion and aggressive recruitment of top talent” to maintain a competitive advantage.