Nextag, a comparison shopping site for products and services, has acquired online deals aggregating service NextCoupons. Financial terms of the acquisition are not being disclosed, but this is clearly a minor transaction and primarily a way for Nextag to bring in more talent and resources.
NextCoupons allows shoppers to create an account and share offers with the site’s visiting online deal hunters. NextCoupons’ technology provides retailers direct access to the site’s coupon inventory, allowing them to post their own coupons and promotion codes and view statistics on previously posted coupons.
The Santa Monica, California-based company says it offers coupons from over 500 retailers through a variety of delivery methods, including an iPhone formatted site, social networking integration with Twitter and Facebook feeds and browser integration with a Firefox Toolbar.
NextCoupons CEO Joseph Raffetto says its technology will enable Nextag, which claims 30 million+ monthly customers, to further enhance its users’ online shopping experience through greater personalization and social media features.
Nextag specializes in search technology to let users find products, prices and information whenever and wherever they need them. Nextag operates comparison shopping sites in the US (Nextag.com), the UK (Nextag.co.uk), France (Nextag.fr), Germany (Nextag.de), Spain (Nextag.es), Italy (Nextag.it), Australia (Nextag.com.au) and Japan (Nextag.co.jp).
Nextag is headquartered in San Mateo, CA with offices in London, Tokyo and Gurgaon, India.