In Amazon's Android Appstore, Fat-Fingering Will Cost You — Literally

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Thursday, March 24th, 2011

A couple days ago, in writing up some thoughts on Amazon’s new Android Appstore, I noted that the app buying process may be a little too easy. You see, just scrolling through the feed of apps, I accidentally clicked a buy button. That immediately triggered a transaction. And guess what I found out today? There are no refunds.

You might not think this is a big deal because while the Android Market gives you 15 minutes to get a refund (down from 24 hours) Apple’s App Store also technically doesn’t have an app refund process (though you can get one if you jump through some hoops). But there’s a big-little difference between the App Store and the Appstore (besides the tiny name difference, that is): an entire click.

In the App Store, it’s actually two clicks to buy an app. You first click click on the price, and then the button turns into the bright green “Buy Now” button. It’s only after this second click that the transaction happens. This more or less stops mis-clicks. Further, if you haven’t been browsing the store in a while, they’ll prompt you to re-enter your password before you complete a purchase.

In the Appstore (again, Amazon’s version), it is literally one click. If you touch the screen in the wrong place — whoops — you just bought an app. Of course, this is assuming you have one-click purchasing turned on. But if you do on the web, you will in the Appstore. That’s what happened to me. It’s super-convenient when it works. And super-annoying when you make a mistake.

On Amazon’s website, one-click is great because it greatly speeds up the buying process. But since most of the things you buy on the website are tangible things that have to be shipped, it’s relatively easy to cancel a mis-click. Not so in the Appstore where there is nothing to ship.

And it wouldn’t be a huge deal except for the fact that Amazon isn’t offering app refunds. How do I know? Because after some digging on Amazon’s website to figure out how to possibly get a refund, I had to send an email about my erroneous charge. (For the record, they did erase my charge, but indicated that they were making a one-time exception in doing so.)

Long story short, if you’re prone to mis-clicking on touchscreen, make sure one-click purchases are turned off on Amazon. Otherwise it will cost you — literally.

Company: Amazon
Website: amazon.com
Launch Date: 1994
IPO: NASDAQ:AMZN

Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...

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Product: Android
Website: code.google.com
Company Google

Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...

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