Virgin’s somewhat highly-anticipated Project iPad magazine went live early this morning. Its focus is on “design, entertainment, technology, entrepreneurs” and its format is kin to other attempts at next-generation magazines, though I’d say this one is more successful.

Of course, it requires an iPad with 4.2 to enjoy, and while five or six million of those have been sold, not everybody will get a chance to check this thing out. So I put together a little video walkthrough for you guys.

Apologies for rambling. You can probably just turn the volume down and play some music, I don’t actually say anything substantial, except that it took forever to download and has a few kinks to work out. But I thought it would be useful to be able to see what this thing is without bothering with a huge download.