Today at Web 2.0 Summit in San Francisco, Yahoo CEO Carol Bartz took the stage for a sit down with host John Battelle. One of the key things she had to say was about Yahoo’s content strategy going forward. It has to be about personalization.
“We’re content, that’s what we are. It went off track when people thought it was a ‘search’ company,” Bartz said. She said that search was a hard problem and an arms race, Yahoo needs to focus on the front-end of things.
“We serve 6 million different frontpages a day,” she said. Different types of users want different types of pages with a variety of content. These are built using a mixture of data, machine learning, and some editorial help, she said.
The human element is interesting and important because it sort of how Yahoo became Yahoo back in the day before scaling got in the way.
Bartz said that Yahoo also serves up some 18 billion ads a day now across their network.
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
On January 13th, 2009, Carol Bartz was named CEO of Yahoo, succeeding outgoing CEO & Founder Jerry Yang, and she held this position until September 6, 2011. Prior to joining Yahoo as CEO, Carol Bartz was executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped down in April 2006. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in...