Bartz Has The "What Is Yahoo?" Answer Down To 15 Seconds. It's Both Expansive And Vague

Today at the Web 2.0 Summit in San Francisco, Carol Bartz took the stage for a sit down with host John Battelle. While Bartz did have some mildly interesting things to say about content, Battelle didn’t beat around the bush. “Can you tell us, what is Yahoo?,” he asked her.

I can. I mean maybe it has taken me 2 years, but I got it,” Bartz replied. “The question has interested me because I think Yahoo is a really simple story. Content, communications, media, technology, that’s Yahoo.”

Okay, that’s better than the answer she gave at our TechCrunch Disrupt conference earlier this year. It’s much shorter, if nothing else. But it’s still very, very vague. And it sounds like Yahoo is just about everything.

Well, everything but search. Bartz says Yahoo went off track when people thought the company was a search company. So we know they’re not that.

But everything else now appears to be on the table. “I think Yahoo stands for a lot. It stands for fun.” Hmm. Okay.


[photo: Yahoo’s Flickr/Yodel Anecdotal]